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New Infopia Team to Focus on Making Motors Merchants Successful
The Infopia Motors Group Will Cater to Growing Merchants in the Motors and P&A Sector
SALT LAKE CITY, Utah, February 1, 2008 — Infopia, the leader in online, multi-channel selling, announced today that it has formed a new team—The Infopia Motors Group—that focuses on growing merchants selling in the motors and parts and accessories (P&A) sector. The team has 25 years of combined of experience selling in the auto and powersport markets, as well as on eBay Motors.
With motors as one of the largest markets in eCommerce, and Parts and Accessories as the fastest growing category on eBay, many motors merchants are selling a significant amount online. Many, however, lack the technology and online selling best practices to maximize revenue. The Infopia Motors Group introduces these merchants to best practices and eCommerce technology that automates business processes—freeing up time to focus on other strategic objectives.
One strategic objective that many online motors merchants overlook is branding. Branding can create a distinct competitive advantage. With the majority of online shopping in the industry starting at search engines, the Infopia Motors Group can also significantly improve name recognition and sales by developing an SEO-friendly Web presence that ties in branded listing and email templates.
“Infopia’s service and training is exceptional. The Motors Group walked me through every step in implementing their multi-channel, eCommerce platform and helped me brand my website effectively for the motors consumer,” said Tim Larsen, President of RT Tire Company.
“We understand this industry and what it takes for motors merchants to be successful,” said Robb Louder, an Account Executive in the Infopia Motors Group. “Our 25 years of combined experience in the motors industry, expertise in eCommerce technology, and knowledge of online selling best practices can really change the revenue potential of companies that sell motors-related products online.”
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