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MX Logic Increases New Partner Sales 89 Percent with PartnerFocus Program
Channel Program Enables Partners to Pursue Lucrative Managed Email Services Market by Addressing Unique Resale Challenges and Opportunities
(Denver CO) - June 15, 2006 -- MX Logic Inc., a provider of innovative, easy-to-use email defense solutions for businesses of all sizes, has increased new partner sales 89 percent since introducing the MX Logic® PartnerFocus program in January.
The MX Logic PartnerFocus program enhances the company’s existing channel program by providing partners with tools to address the nuances of selling a managed service. The program enables partners to deliver margin-rich managed services that protect small and medium-sized business customers from email threats through a built-to-fit program, dedicated support and robust sales tools.
“The heart of our channel program is the commitment to make selling our managed service as effortless as possible,” said Steve Renda, senior vice president, sales and marketing, MX Logic. “Reselling a managed service requires a fundamentally different relationship with the end customer than selling an appliance or software. For example, a managed service yields a monthly recurring bill, an ongoing customer support relationship and a different way of compensating sales people. The payoff for the partner is a closer and more profitable relationship with the customer. The PartnerFocus Program assists partners in addressing these nuances and makes it easy for the channel to enter the lucrative managed email security market.”
The PartnerFocus Program is designed for organizations looking to capitalize on the rapidly growing market for managed email security. The program offers three tiers, allowing partners of varying sizes to select the level that best suits their needs. The three program tiers are:
- F1 – Partner sells MX Logic email security solutions. MX Logic F1 partners include Eworkz Inc., Cyberian Technologies, Enhanced Communications Inc. and McMullen Consulting.
- F2 – Partner sells and bills MX Logic email security solutions. MX Logic F2 partners include Catharsis Managed Ltd., Jones and Associates, Xlingshot, Summit Qwest and Resourceware.
- F3 – Partner is authorized to sell, bill and provide customer support. MX Logic F3 partners include GSG Computers, Do IT Smarter, Illumen and the Trusted Healthcare Information Solutions Alliance (THISA).
“The MX Logic Email Defense Service has greatly enriched our managed services offerings,” said Don Begg, CEO, Do IT Smarter. “The service itself is in high demand by small and medium-sized businesses, and MX Logic provides unparalleled sales support. These factors combine to make our partnership with MX Logic a smart and profitable business decision.”
Partner Benefits:
MX Logic partners benefit from:
- Substantial profit margin
- Recurring revenue
- Lucrative commission opportunities
- New-business growth areas
- Accelerated time to market
- Dedicated sales and marketing support
- Around-the-clock technical support
Partner Support Services:
Additionally, the MX Logic PartnerFocus Program provides channel partners with:
- Sales-On-Demand: Enables MX Logic partners to generate more revenue, reduce sales costs, and strengthen their relationships with customers and prospects by offering a dedicated team of email security channel sales specialists to pursue and close sales of the MX Logic Email Defense Service. Sales-on-Demand serves as an extension of partners’ sales teams and can assist in any stage of the sales process.
- Channel Positive Compensation: Reflects MX Logic’s commitment to driving sales through the channel and removes channel conflict by providing an incentive for the MX Logic inside sales team to sell accounts through the channel rather than directly.
- Enhanced Go-to-Market Support: Helps MX Logic partners of all levels create demand and generate incremental sales leads by making available a specific amount of funding for marketing activities each quarter.
- Online Sales: Provides partners with a customized link to the MX Logic online store at www.mxlogic.com, which is accessible only through participating partner Web sites, and enables MX Logic to track customer visits and sales that originate from partner Web sites. Through the online store, customers can order MX Logic email defense solutions and begin protecting their email networks within one business day.
- Partner Portal: Presents an online clearinghouse of sales, marketing and training materials; MX Logic news updates; account management tools; and product information.
- Partner Sales and Technical Training and Certification Program: Ensures that MX Logic resellers have the knowledge and skills they need to succeed by offering in-depth technical training through specialized Webinars that offer an extensive overview of MX Logic services, technology and support, as well as comprehensive demonstrations of the MX Control ConsoleSM (MX Logic's Web-based service administration and reporting tool).
- Automated Sales Tools: Simplifies sales, inventory, customer communication and marketing for partners. For instance, MX Logic is one of the first managed email security vendors to provide Stock Keeping Units (SKUs), which most partners use to identify the hardware and software products they quote and sell. By providing SKUs, MX Logic enables channel partners to easily incorporate the MX Logic Email Defense Service into their existing quoting and billing systems.
MX Logic also partners with value-added distributors, including Alternative Technology.
“MX Logic’s PartnerFocus Program has provided us with an easy entry into the managed services market,” said Bill Botti, president and chief operating officer, Alternative Technology. “MX Logic provides the training and support we need to succeed in selling the Email Defense Service, which is an effective and affordable solution to email security. It’s a winning combination for both us and our own partners.”
For more information on the MX Logic PartnerFocus program, please visit www.mxlogic.com/partners.
About MX Logic
MX Logic Inc. provides innovative, easy-to-use email defense solutions to businesses of all sizes. Processing billions of messages each month for over 8,300 organizations worldwide, MX Logic distributes its email security and protection solutions directly and through an extensive partner network. For more information, visit www.mxlogic.com.
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